Angry Birds Maker To Lay Off Up To 130 Staff

Angry Birds Maker To Lay Off Up To 130 Staff

The company behind the popular smartphone game says it will focus on three key areas following disappointing growth.

Rovio company premises in Espoo on Janua

Rovio, the company behind hit smartphone game Angry Birds, is laying off 16% of its workforce after disappointing growth.

Angry Birds is the most successful paid mobile app ever, but growth of the franchise has not matched expectations.

In a post on the Rovio website, chief executive Mikael Hed described the cuts as “painful”, saying: “It is never easy to consider changes like this.”

The Finland-based company says its workforce will be reduced by a maximum of 130 people.
Angry Birds

The Angry Birds franchise includes toys and movies

Mr Hed said: “At Rovio we have always been innovative and forward-looking, and to succeed we need to be the best at adapting to change.

“We are an entrepreneurial company and have been exploring multiple areas.

“We have been building our team on assumptions of faster growth than have materialised.

“At Rovio we live to delight our fans. This year we have more launches and news than ever.

“As we consider these painful measures, we keep our eye on always delighting our fans with products they love.”

The company has expanded from game apps into toys, clothes and a TV series, while an animated movie is due in 2016.

Mr Hed said the company will focus on three areas – games, media and consumer products.

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